It doesn’t really matter if you have been in business for several years or just several weeks; you need a business plan. You might be thinking like that is something that is going to take too long or isn’t really necessary. But, as I am rewriting my business plan right now, I wanted to give you several reasons why you need to either do one or update the one you already have.
You Will Be Able to Identify Your Why
If you can define why you started or want to start this creative business, then having a clearly defined Why will help you in decision making. For example, your why might include creating and exercising your creative side while making money for your family in a flexible way. So, if an opportunity comes up, but it would take a lot of time and energy away from your family, going back to your business decision and your Why will help guide you in that decision. And, once you have written your why, you can create your Mission Statement.
You Will Create a Clear Map of Where You Want to be in the Future
Often times the daily tasks of running a business from home can take up most of our time throughout the day. But, after a while, if we continue to just do the daily tasks at the expense of really think about where the business is going. Creating a business plan will allow you to assess where you want to be within 6 months, 1 year and even 5 years. Writing out these goals will help you to get beyond just the every day tasks and really plan for the future.
You Will Define Your Ideal Client
When writing your business plan, you will want to define your ideal client. Defining your ideal client will help you to speak directly to that person that you want to be your customer. The marketplace is full of so many fabulous creatives that are all vying for attention. Sometimes it can feel like our message isn’t being heard. But just maybe the right people aren’t hearing your message. If you can define your ideal client, then market directly to her (or him), then it’s going to be much easier for your business to get noticed.
You Will Create a Marketing Plan
When writing your business plan, you will include a portion on where you will focus your attention on social media or if you will pay to advertise through social media or other avenue. You can also create a plan for building an email list. If you don’t have a plan in place you will likely get swept up in doing what everyone else is doing. For example, right now Facebook Groups are a huge trend. I enjoy taking part in the ones that I have joined, but I have no desire to manage one myself. Yet, I have caught myself considering on a few occasions after seeing so many of my peers doing it. But, knowing that it’s not part of the marketing plan that I have put created, makes it much easier to not get sucked into what everyone else is doing.