Content creation is something that is always on the forefront of a girl boss’ mind. We all buy into the theory that pumping out new content is the best way to stay relevant and interesting. Although creating new content is important for social media sharing purposes, it may not be quite as important as you think.
If you have a blog, creating content on a consistent basis will keep your regular fans coming back to read it. Blogging 2 to 3 three times a week will help to create consistency and ultimately trust with your audience. But, when it comes to social media posts, you are probably looking at more than 7 to 10 posts per week. Creating that much new content each week can be a little daunting.
Social Media Engagement
Although statistics for social media engagement rates vary a little bit, most of the rates are fairly low. For Facebook, engagement rates over 1% are good, with 0.5-0.9% about average. Twitter checks in with around a .7% engagement rate. Instagram fairs a little better with engagement rates of around 3%. With such low engagement rates, you can bet that a huge percentage of your audience is not seeing your posts each time you are posting. Although it would be better if social media posts had greater engagement, you can use that negative to your advantage.
The Best Content Creation Secret
Low engagement social media rates can actually make it slightly easier to schedule great content for social media. The best way to save time when creating content for social media is to recycle your social media posts. I’m betting you have a huge library of great content that you have created in the past. And, the odds are that most of your audience hasn’t seen a lot of those posts. So, instead of creating brand new content each day, pull a few images from past blog posts or social media posts. Each week, sprinkle in a few posts that link to past content with your new content.
Start with picking some of the posts that you think are your best posts. Pull some images out of those posts to share on social media. Link back to your post so you get some new, fresh eyes on that content. On Facebook and Twitter, you can simply put the link directly in the post. For Instagram, you can change up your link in the profile each time your post. Or you can use an app like Link in Profile or Linktree.
Also, if you have posts that are geared to a certain time of the year, don’t be afraid to repost that content during the next year. For example, if you created some great content or free resources for Father’s Day last year, repost some of that content this year. Most of your audience either hasn’t seen that content or has forgotten about if they did see it last year.
Recycling some of your favorite posts will help save you time on content creation. You can use that free time on other aspects of your business. Additionally, recycling your past posts will help even more people see some of your best content.