If you are a creative entrepreneur, then you probably know the power of Pinterest, already. It’s been one of the best referrers to my blog and Etsy Shop from the time it launched. Although my relationship with Pinterest started out as a personal one, it’s strictly business now
One way to upgrade your Pinterest account to make it more professional is by editing your Pinterest Profile. Take these 4 steps to quickly upgrade your Pinterest profile.
For the profile photo, use a photo of yourself. Although you are trying to achieve a more professional look for your Pinterest account, you will want to use a photo, not your logo, for your profile. People searching through Pinterest are more likely to remember a face than they will remember a logo. Just make sure you choose a professional, clear, crisp photo for your profile. You may want to use the same profile picture for all of your social media accounts, too. I use this profile picture on my blog, for Facebook, Instagram and Twitter.
If you want your Pinterest profile to look more professional, you have to add your business name to your profile. For my profile, I added my name, followed by the business name “Deanna Talwalkar | Mirabelle Creations”. I also changed my actual Pinterest username, too. Since I signed up for Pinterest almost as soon as it came out, by username used to be just my initials “dlt”. But, I recently changed my username to my business name “mirabellecreations” so it would be easier to search and find.
In your profile bio, you’ll want to describe exactly what you do and what you are all about using some great keywords. Using keywords will make the profile more SEO friendly. You can see that I use words like “hand lettered”, “party printables”, and “creative biz owners” in my profile. The profile should tell viewers exactly what you do.
Call to Action
The final, but probably the most important edit you should make to your profile is your Call to Action. The call to action should be last sentence in your profile and should encourage readers to take some type of action. For example, one of my goal right now is to grow my email list. So, I offer readers a great freebie (free printables) in exchange for their email address. The last sentence encourages readers to check out my freebies page and provides a direct link to sign up for my newsletter. Make sure you provide a direct link in that last sentence.