Recently, I posted on Instagram about a new series where I wanted to tackle some issues that female creative entrepreneurs face. And, what you repeatedly mentioned was that you had a hard time balancing your work and family life. Some of you also phrased as you wanted to learn to work more effectively. It’s something all of us girl creatives have to address. As women, we have so many different forces, pulling us different ways. But, I have found one thing that has made a difference in my work life and the amount of time I spend working each week.
The biggest difference maker that I have found is a batch work process. What is a batch work process? Working in batch means doing tasks as a group. For example, for my business, some of the tasks I do each week is content creation, photographing products, editing photographs, designing hand lettered pieces, digitizing those pieces, writing blog posts, answering client emails, and shipping products. I used to just make a list of everything that needed to be done, then find time to complete tasks as they came up. If I was writing a blog post and a client email came in, then I would stop that blog post draft and answer the email. And, depending on what the email said, I would get sidetracked on that issue and not return to drafting the blog post until hours later.
Additionally, my process for creating a blog post would typically look like this: Create the content, photograph the content, edit the photographs, write the blog post about the content. Working in this way was not an effective approach. It wasted a lot of time. And, you know that sometimes it takes a little bit to get into the groove when doing a task. So, stopping that task and switching to other items was wasting a lot of time. Plus, I didn’t have a lot predictability on what I was doing each day.
Starting to work in batch in the last few months has really changed the way I work and made me much more productive. How does this look in a practical sense? I block out times each day to complete tasks. For example, during the week, I block out time to create content and photograph it. I might create and photograph content for several blog posts or Instagram posts in the same day. Then, at a different time, I block out time to edit all of those photographs at once. Finally, I block out several hours to sit down and just write blog posts for the whole week or even a couple of weeks.
Working like this has made increased my productivity and allowed me to work less and more predictability than I had been doing so before. What little changes in the way you’ve worked has made a big difference in your life?